The NEW Rules of Real Estate

Why? Because the old rules no longer apply.

Whether you’re selling a condo or a multi-million dollar estate, at First Team® Real Estate, no transaction is "business as usual." That's why we've created a new set of rules and standards to serve you successfully in this challenging environment. Together, with a unique set of sophisticated tools like our proprietary Market Trends℠, SNEAKPREVIEW℠, and the Buyer Pipeline℠ system, we will ensure your success regardless of market conditions. We keep our finger on the pulse of real estate because it's not just our job - it's our passion. With 40 years of business under our belt, we know what works. 

Stay relevant in an ever-changing real estate landscape  when you use a real estate professional who knows The NEW Rules of Real Estate ® .

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Rule one.

Be where the buyers are. 

92% of buyers use the internet in their home search process.*

Our job is to quickly find qualified buyers to secure the top price for your home. To do so, we prominently place your property on our award-winning website,, along with over 2,000 other real estate websites and leading publications across the country. But we don't stop there. Our exclusive partnerships with Christie's International Real Estate, Luxury Portfolio International™, and Leading Real Estate Companies of the World™ allow us to extend your exposure to qualified buyers all over the world.

We then collect and match potential buyers to your listing through our proprietary Buyer Pipeline℠ system, which aggregates and identifies buyers that may already be interested in your home.

Exposure to MILLIONS of buyers – that's what you get when you use a real estate professional who knows The NEW Rules of Real Estate® .

* NAR 2015 Profile of Home Buyers and Sellers

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Rule two.

Use enhanced visual representation.

Minimize days on market and maximize sale price by using professional photography and videography.

Many brokers think you only need minimal photography, especially in a fast-moving market, to sell a house — and even that a single photo doesn't have to be spectacular. But at First Team®, we know that professional photography sells listings 50% faster, 39% closer to the list price, and generates 118% more online views.* That's why we take the time to capture your home from all the best angles, using the best technology, and showcase it everywhere from top real estate websites to our own social media networks.

Innovative visual representation – that's what you get when you use a real estate professional who knows The NEW Rules of Real Estate® .

* IMOTO 2015 Impact of Professional Real Estate Photography

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Rule three.


Increase your home's value by up to 15%.*

When selling a home, attention to detail makes all the difference. Almost 100% of REALTORS ® report their buyers are positively influenced by home staging. So why is it that only 34% of listing agents take the time to stage their homes?* 

First Team® Real Estate professionals are trained to assess your property both inside and out for ways it can be showcased in the best possible light, and ultimately sell for a higher price. We make expert staging suggestions by applying the techniques used in model homes. In fact, a recent $500 staging investment on a First Team® property valued at $650,000 secured a sale price for the seller of $720,000!

Create a positive first impression with staging – a proven strategy used by real estate professionals who know  The NEW Rules of Real Estate® .

* NAR 2015 Profile of Home Staging

Need to know all 10 rules?


A message from  Cameron Merage , CEO and Founder of First Team ® Real Estate :

"The real estate industry continues to change at a rapid pace. The myriad of new tools and technologies created to make search and sale easier for consumers often makes the process even more challenging and more daunting. In response, First Team ® Real Estate developed The NEW Rules of Real Estate® ‒ your guide to achieving success in today's tougher market.

For 40 years, First Team ® has kept its clients ahead of the market by incorporating innovative buyer tools and strategies in conjunction with seller advantages of international distribution channels and industry partnerships, from worldwide exposure to hyper–local expertise. First Team ® is an independent, family–owned company that is small enough to care and large enough to support customer needs on a global scale. When you hire a First Team ® agent, you are hiring over 1,600 caring professionals to meet your goals."